Privacy Policy

Last updated: 8 July 2026

Kya Pehne ("the app", "we", "us") is a wardrobe-management and AI styling app operated by Saransh Mittal, a sole proprietor based in India (the "Data Fiduciary" under India's Digital Personal Data Protection Act, 2023 — the "DPDP Act"). This policy explains what personal data we collect, why, the legal basis for it, who it is shared with, how long we keep it, and the rights you have. The short version: your wardrobe is yours — we use your data only to run the product for you, we don't sell it, and we don't use your photos to train AI models.

This policy is written to comply with the DPDP Act and its rules, and to meet Apple App Store and Google Play requirements. By creating an account, you consent to the processing described here.

Who we are (Data Fiduciary & contact)

Saransh Mittal (sole proprietor), operator of Kya Pehne and kyapehne.in, India. For any privacy question, consent withdrawal, or grievance, contact us at saransh.mittal@gmail.com. This inbox also serves as the point of contact for grievance redressal under the DPDP Act. We aim to acknowledge requests promptly and respond within 30 days.

What personal data we collect

• Account data — your login identifier (email address, or the identifier from your Apple/Google sign-in) used to create and secure your account.
• Profile data — profile names and optional details you create, including family-member profiles you set up and manage.
• Wardrobe data — photos of garments you add, and the attributes you attach to them (category, colour, brand, size, occasion, price, storage location, wear history, care status). Garment photos may incidentally show the person wearing the item.
• Usage & diagnostic data — basic app-usage signals and crash/error reports used to keep the app working and improve it.

We collect only what is needed to provide the features you use (data minimisation). We do not collect precise device location, and we do not run third-party advertising trackers in the app.

Why we process it, and our legal basis

We process your personal data on the basis of your consent, given when you create an account and use each feature, for these specified purposes:

• To create and secure your account and authenticate you.
• To store and display your wardrobe, profiles, wear diary, care reminders, and insights.
• To extract the clothing item from a photo (creating the clean cutout) and to suggest tags such as category and colour, using AI image processing.
• To generate outfit and family-coordination suggestions when you request them, by sending your wardrobe details to an AI model so recommendations use clothes you actually own. Prompts are limited to what the request needs.
• To operate free-tier limits, premium subscriptions, and to prevent abuse of the service.

We do not sell your personal data, and we do not use your photos or wardrobe to train AI models.

Who your data is shared with (processors & third parties)

We share personal data only with service providers ("Data Processors") who process it on our behalf under contractual terms, and only to the extent needed to run the app:

• Supabase — database, authentication, and image storage. Access to your rows is enforced by row-level security tied to your account.
• Anthropic (Claude) — powers AI styling; receives the wardrobe attributes needed to compose looks when you request styling.
• Image-processing providers (e.g. Replicate, Google Vision) — receive a garment photo you add, only to produce the cutout and suggested tags.
• Apple / Google — process subscription payments; we never see or store your card details.
• Affiliate networks (e.g. Cuelinks) — only if you tap a shopping suggestion; see "Shopping links" below.

Cross-border transfer

Some of the AI and infrastructure providers above process data on servers located outside India. Where this happens, the transfer is made to provide the service you requested, under each provider's data-processing terms, and only to countries not restricted by the Government of India for such transfers. By using AI features you consent to this transfer.

How long we keep it (retention)

We keep your personal data for as long as your account is active. When you delete your account (from the Profile tab), your account, photos, and wardrobe data are removed from our live systems immediately. Residual copies in encrypted backups are purged within 30 days. We may retain the minimum records required to meet legal, tax, or fraud-prevention obligations, for only as long as the law requires.

Your rights

Under the DPDP Act you have the right to:

• Access a summary of the personal data we hold about you and how it is processed.
• Correct, complete, or update your data — you can edit any wardrobe item, photo, or profile directly in the app at any time.
• Erase your data — delete your account from the Profile tab to permanently remove it, or email us to request erasure.
• Withdraw consent at any time — you can stop using a feature, or delete your account to withdraw consent entirely. Withdrawing consent is as easy as giving it, and does not affect processing already carried out. Some features cannot function without the related data.
• Nominate another individual to exercise your rights in the event of your death or incapacity — email us to record a nominee.
• Grievance redressal — raise any concern with us first (contact above). If unresolved, you may complain to the Data Protection Board of India.

Children

Kya Pehne is intended for use only by adults aged 18 or older; the account holder must be 18+. "Child" family profiles are a way for an adult to organise a wardrobe on behalf of a child in their care — the child does not create or hold an account and is not asked to provide data themselves. We do not knowingly allow anyone under 18 to create an account, we do not use children's data for tracking or targeted advertising, and we do not process it in any way likely to cause a detrimental effect on a child. If you believe a minor has created an account, contact us and we will delete it.

How we protect your data

We use HTTPS/TLS for all data in transit, encrypted storage at rest, row-level security so each account can only reach its own data, and OS-level encrypted storage for authentication tokens on your device. Payments are handled entirely by Apple and Google. No system is perfectly secure, but we take reasonable technical and organisational measures to protect your data.

Data breach

In the event of a personal-data breach, we will notify the Data Protection Board of India and affected users in the manner and time required by the DPDP Act and its rules.

Shopping links

Product suggestions may open affiliate links (for example via Cuelinks to Myntra). If you buy through them we may earn a commission at no extra cost to you. Once you leave the app, the retailer's and network's own privacy policies apply.

Payments

Premium subscriptions are billed by the Apple App Store or Google Play under their terms. We never see or store your card or bank details.

Changes to this policy

If this policy changes materially, we'll update the date above, post the revised policy here, and where appropriate notify you in the app. Continued use after a change means you accept the updated policy.

Contact

Saransh Mittal · saransh.mittal@gmail.com